"Successful Product Launch Secrets"

5 Proven Steps to Realizing Maximum Revenues, Registrations and Results From Your Next Program or Product Promotion

From: Marcia Bench

Portland, Oregon, USA

Dear dedicated entrepreneur,

Are you:

• overwhelmed by all the details and apparent complexity of launching a new program or product?
• confused as to where to start in creating and filling your program - and knowing what is required along the way?
• concerned that you are losing out on valuable revenues if you could just get a program or product started, but your efforts so far have not worked?
• exhausted by the one-on-one delivery model - but feeling trapped because you don't know how to change?
• disappointed by the results you got when trying to launch on your own?
• wishing you could reach many more people with your work - but don't know the first steps to take?

These are all common concerns I hear from my clients - and that I have faced myself from time to time! But the solution is here.

Listen to or download the preview of this course here

I feel blessed to be a "serial entrepreneur" - and to have completed and launched 23 books, more than a dozen info products, and multiple offerings of coaching certifications, coaching group programs, and paid teleseminar series over the past 10 years. And I grew my prior business to nearly $400,000 in annual sales - and my current business is well on its way to that goal in just its second year! And a huge part of that success has been the way in which I approached my product/program launches - so that they attract registrants, without feeling salesy or manipulative or inauthentic in any way.

But it wasn't always that way!

My Humble Beginnings

I started out much like you - my very first product was a book that I wrote to use as handouts in a class I was teaching. And way back then, I didn't know you needed to DO a "launch" (what's that? <G>) - so I just let a few clients and my students know it was available and sat back waiting for the sales to happen. And they trickled in...but here was the cool part: I ended up selling that very first product to a market I didn't even know was interested in it! And that was where the bulk of the sales came from.

Knowing there was a potential for MUCH better results if I knew what I was doing (!?), I began to study marketing, direct mail - and later, internet marketing. I sold my books and other programs in various ways, but I knew that the better I could get at creating an exciting launch event, the more success I would enjoy. And just as importantly, I knew that more effective launches would lead to my having a bigger impact in the world. That's why I do what I do - is to help others. Don't you?

One of the moments I remember best is after a national seminar tour, I had a local book signing and launch, and I was featured on the morning television show AND the front page of a key section of our local newspaper - with photos and all! You should have seen the coaching and speaking requests that came in after that!

Pretty soon, I had a contract with Simon & Schuster for a book on transition, and I used a local launch party strategy to kick-start the sales - and the publicity too.

And since becoming a coach and coach trainer, I have continued to study launch strategy, to practice it on a monthly basis (!)...and that is how I turned a single book on doing what you love for a living into a worldwide enterprise, with nearly $400,000 in annual sales, students in 36 countries, and all the work I could handle.

Since then I have had exciting launches in which dozens of people signed up for a brand new offering - and other offerings that didn't land as well. And I learned from it all!

Now I know that if you are reading this, you may be just starting out - so don't be intimidated by these results. Be inspired by them! Whether you would ilke to have a worldwide presence or a local following, whether you are a beginner just writing your first book or preparing your first teleseminar - or whether you are a seasoned pro looking for ways to streamline the process - the very same principles I have learned, honed and monetized can be in your hands too!

You may be transitioning to group coaching or service delivery, or you may wish to launch a physical or virtual product. Whether you are launching a program or a product, consider this question:

What If There Were a Formula That Would Make Your Launches Not Only Effortless...But Highly Successful and Lucrative Too?

Now there is! What I am about to share with you is the result of literally decades of research, application, trial-and-error and proving what works. And I have boiled it down to 5 simple steps that you can follow starting immediately - no matter WHAT stage your business is at now!

Let's face it: cash flow is the lifeblood of your business - and the ultimate barometer of how effective you are being in delivering your service and changing the world in your unique way, right? Launches are the secret to creating very nice bumps in your cash flow - not to mention expanding your community and list too! (And here's a hint to why they are so much fun: you have an endless stream of passive income once your launch is complete too!)

The problem is, most people either over-complicate the process, or they only do a FEW of the required steps - and they get disappointed with the results (if they even complete the launch!). So they return to the miserable, limiting life of trying to "get" individual clients to hire them...and their finances and their self esteem suffer.

So what am I going to share with you in this exciting NEW series? Here is a sample:

• Types of launch events - and which is best for your program or product
• What staff and logistics (including online services and tools) you absolutely MUST have in place - and which are optional and will enhance your launch
• How to get your customers to pay YOU to create your product (yes, that's what I said!)
• The 3 primary sources for your topic - and how to ensure that your audience will buy EXACTLY what you are offering
• What a Purposeful Signature System™ is - and how to create yours in a few simple steps
• How to further strengthen your brand through the use of a forwarding URL, strategic design of your headlines, and more
• How to design your offer so that it sells - including WHAT to sell, HOW to deliver it, and WHO to sell it to
• What your opt-in page and sales letter MUST contain - including step-by-step templates
• How to leverage the benefits of Facebook, Twitter and other social media outlets to expand your sales
• The 3 stages of your launch, and how to build buzz in advance
• How to structure your preview call or other launch event - down to the minute!
• How to use a bridge line effectively
• Templates for email marketing, direct mail, and more
• How to overcome your personal "stuff" that comes up during your launch (self-sabotaging beliefs that could stop you in your tracks otherwise!)
• How to effectively follow up with your interested prospects to maximize sales
• And TONS of checklists, templates, and worksheets that make this a "paint by numbers" system

We are going to meet for 4 sessions live: 3 content sessions and one call dedicated SOLELY to answering your questions about your launch. Can you believe we will get you all this info in just 4 sessions?

“Working with Marcia Bench has accelerated my ability to make decisions and leap forward in developing my new business.  Marcia really focused my attention on what the next steps and timeline should be for making my offer. I have now completed my first spa retreat and am looking forward to the next offerings in my Evolving Physicians business. Thank you Marcia.” Dr. Jodi Ritsch www.evolvingphysicians.com

“If you are an entrepreneur on overload like me - whether it is your nature or your desire to follow many different paths just because it looks like fun, you could use the services of Marcia Bench.  I'm on the right track now and already feel calmer and am making better business decisions.  Having the Purposeful Branding System to build my weight loss services around has set the stage for a HUGE leap in both my income and the number of people I can help – with a proven system – this year. Thank you Marcia!” Carol Ebert www.creatingwellnesscultures.com

What You Will Learn in This Series

I want to be sure you realize what a HUGE value this is...so here is a sneak peek at what you will learn in this dynamic course:

Your Foundation for Success

Before we get into the 5-step formula itself, you need to build an initial foundation for success. From your vision to the logistics of your shopping cart, budget and staff, we begin by helping you set the stage for a profitable, high-impact launch, including:

• Why to do a launch instead of just a product release - and the types of launch events
• What online resources you need to have in place to do your launch (shopping cart, bridge line etc.) - and our suggested vendors
• How to do your launch with minimal staff - and what staff will help things go smoothly
• When to launch and how much lead time to allow
• How to determine your launch budget
• Why your VISION for your launch iscritical - and how to design
• BONUSES:
  • Product Launch Timeline and Project Plan
  • Vision Statement Worksheet

Step 1: Choose Your Topic

Now it's time to start putting the "paint on your canvas" and deciding what you will actually be launching - beginning with the topic! There IS a science to this...you don't have to guess, wish, and hope that people will buy - they will if you follow our guidelines! Here you will discover:

• The 3 most important sources for topics
• How to lean the odds heavily in favor that your audience will buy this topic NOW
• How to create and use your Purposeful Signature System™ as the foundation for your launch
• How to clarify your perspective about WHO will respond best to this launch - and why
• Naming your program and writing your headlines
• BONUSES:
  • Purposeful Signature System worksheet
  • Tribe worksheet

Step 2: Design Your Offer

Once you know your topic, it's time to design the nuts and bolts of the offer itself. Will you do a combination of teleseries and physical products? Coaching or services and content delivery? A book or a full info product? And once you know the answers to these questions, how do you communicate your offer in a compelling way, online or offline? Includes:

• What will you offer - and why? Typical program formats and structures
• How to use the Purposeful Products Planner™ to create a multiple-income-streams plan - and know how this launch fits into it
• How to decide whether to use a physical or downloadable format
• How to design your sales letter and/or flyer - including detailed checklist - and why you need to do this before your launch
• Strategic uses of social proof, bonuses, incentives, payment plans and deadlines
• BONUSES:
  • Purposeful Products Planner
  • Sales Letter Checklist

Step 3: Plan and Fill Your Preview

The next step in the process is to plan your preview or other launch event - and get people there! There are distinct stages of the launch, and understanding them will help you focus your efforts and expectations. We will help you use a variety of marketing techniques to build "buzz" and enrollments at this critical stage, including:

• How to understand and leverage the 3 stages of your launch (building list, buzz and sales)
• How to build interest well in advance of your preview and launch
• What your preview (or opt-in) page needs to contain
• How to effectively use email marketing - to ALL of your lists and sublists - including templates
• How to market using affiliates - and to engage them in your launch
• How to leverage your ezine for marketing
• How to use social media like Facebook, Linkedin etc. to build your list - and some inside shortcuts!
• Secrets to using online seminar listing services, blog marketing, article marketing and more
• Enhancing your efforts with offline direct mail marketing - and tips for success
• BONUSES:
  • Email marketing templates
  • Promotional calendar examples
  • Preview call checklist

Step 4: Hold Your Launch Event

It's launch time! You may find that certain fears come up here (which we will help you address) - and part of overcoming them is knowing exactly what you will do during the launch so that you feel comfortable! Includes:

• Whether to use one or more previews
• Preview call structure (including hour-long "clock" to use as a guide)
• Reminders to send near the day/time of your call - and to whom
• Bridge line protocols and secrets for a clean call and recording
• Recording success tips - and how to ensure you have a usable recording
• How to come across as confident and authentic - throughout your call (even when you make your offer)
• Inner blocks to the launch - and how to overcome stage fright, the "imposter syndrome" and more
• Self-care and sanity tips for you before, during and after the preview!
• BONUSES:
  • Preview Teleclass Day-of-Call Checklist
  • Bridge Line Protocol Suggestions

Step 5: Follow Up and Fill Your Program

You've heard the saying "the fortune is in the follow-up"? It's true! Find out how many people will actually buy DURING your preview - and how many will buy later. Then, be sure you know how to maximize your sales with powerful follow-up strategies including:

• How to avoid selling yourself short if you don't fill your class on the preview
• How to ensure your recording is in correct format - and when to send out
• Use of encore recording as a marketing strategy
• Email marketing post-preview: what to send and to whom
• How to extend your enrollment/purchase period
• BONUS: Email follow-up templates

And That's Not All...

All 6 of the above content areas will be thoroughly covered in 3 75-minute LIVE teleseminar sessions...but then there is a huge additional benefit: Marcia will spend the final 75-minute session fully dedicated to answering YOUR questions (including reviewing and commenting on the call on your web pages if ready) - so you will leave with EVERYTHING you need to get started right away!

Additional Bonuses

Okay, Marcia, Sounds Great! What’s My Investment for Your Successful Product Launch Secrets Teleseries?

Because I am committed to your personal success, I am restricting the size of this event to only a limited number of people so I can provide more personalized care and attention, and it’s interactive so you get to learn, make progress, complete exercises, and ask me questions right on the spot. Plus you have the option of follow-up coaching to assure your success. I value my time in the same way I am going to show you how to value yours.

Now, when I tried to price this, I thought about the value you will get. I have paid tens of thousands of dollars to learn what I will be sharing with you here...and turned it into multiples of that investment in my own businesses! So it is invaluable information...including the inside secrets I have NEVER revealed before. Look at the great content I’ll be delivering – and of course, the networking you’ll get to do-which is priceless!

Once you complete the program, you can easily earn thousands of dollars just from your first launch! So you will likely make the investment back from this training within just a few months! That means I could easily price this course at $2500 or more and feel like it was a good value. But because I want to share this information with the eager students that have been requesting it...and at a good value, the investment for all 5 sessions of the course, including worksheets, bonuses, networking and the opportunity to access me directly for questions, is just $497 - WOW! My advisors told me I was nuts...but I am insisting on getting this content to you - IF you act quickly!

"I'm not sure I can justify investing in my business right now, given the economy and other demands on my time and money."

Let’s put it this way: if you continued in the business (or in your job) as you are doing it now, where will you be financially and emotionally (in terms of personal fulfillment and lifestyle) in two years? In five years? Probably in pretty much the same place, right?

They say that “insanity is doing the same thing over and over and expecting a different result.” Nothing will change until you learn the new models and inside tips that will help you shift to a whole new way of doing business.

When I started CCI, the economy was in the proverbial toilet...the dot com bubble had burst, and people were hanging on tight to their wallets, much like they are now...but I started a thriving company that continues to support me and my family. How? By seeing the opportunity, not the challenges! Fully 18 out of the 30 companies in the Dow Jones Industrial Average were launched during economic downturns, according to Fortune Small Business for January 2009. Don't miss out on the possibility you have now to build your reputation, your income, and your free time by gleaning the knowledge I will be sharing with you in this class.

But obviously, what's more important is the return on investment, not the "math game" of creating value, discounting, comparing, etc. It's not what you get for your investment in terms of what fills a box, a bag or stacks up on a price list; it's what you get FROM your investment that matters. You could earn your course investment back in your first client to whom you sell a coaching intensive or package - so it's a "no-brainer" that this course is more than worth the money!

Click Here To Register!

As soon as you finish the course, there should be no reason why you couldn’t do a launch of your product or program right away.

Let me suggest that you think about it this way: Instead of looking at what it costs, think about what this opportunity is WORTH to you – in future earnings, freedom, priceless time with your children, the difference you’ll make in the world, and your personal satisfaction.

Remember, I’ll be sharing with you the exact system I have used in building my own businesses to generate more than $1 million in income...and how, by following these principles, you can too!

I am not sure if I will offer this program again, at least in its teleclass format. With other product development, entrepreneurial ventures and my own coaching programs I am not sure if I will have the time. But now I feel the need – so I hope you don’t miss out!

 Not Convinced Yet?

See what others say about our launch system (just now being launched in this format, but incorporated into our coaching too!):

"Working with Marcia was the single best investment I made this year. I closed three clients at higher fees than I have ever charged, bringing in more than $59,500 of business in just a few weeks! I am now on track to TRIPLE my income this year, thanks to Marcia's masterful coaching." Elizabeth Lengyel, PeopleCoach.com

"I struggled for five years to develop a business that allowed me to express my purpose and share my message with those that needed to hear it.  It was slow and painful.  After just 3 weeks of working with Marcia in her Purposeful Branding program I had developed clarity and a web presence that allowed others to find me!  Now, eight months later, people are seeking my guidance as an expert in this area and hearing my message.  Slow and painful has turned into fast and rewarding!!" Jackie Vick, Minnesota www.creatinghealthykids.com

“When I first met Marcia I was frustrated with the way I was operating as a business.  I felt disorganized and overwhelmed.  I also needed help in marketing and promoting myself.  My program offerings did not have a flow and were very scattered.  Marcia helped me immensely with systemizing my business to the point of seeing larger revenue potential I never thought possible.  In my very first live preview, I made nearly $7,000 - with just couple of dozen people in the room! Thanks Marcia.” Karen McGeehan Inner View Nutrition

“The Purposeful Branding System gave me both the materials and confidence to start coaching clients right away.  Within one week of completing your training I began work with three VIP level clients, one of whom has made me a full partner in a start-up that business is scheduled to launch in just 2 months!”  Tom Platt www.purposefulbusinesscoach.com

“When I first met Marcia, I was just starting my new business, and I was overwhelmed, chasing in a million different directions, and not sure how to most effectively share my message and blessing with all of the moms I wanted to help. Through Marcia's step-by-step guidance and on-going support, I have successfully created my “Making Time For ME™” signature system, which has given me confidence and clarity regarding my ideal audience, the message I want to share with them, and how best to build and implement my offerings." Lynn Ely The Evolving Moms Coach™ MomEvolve™ www.momevolve.com

You can be the next happy user of this powerful Successful Product Launch Secrets system...and you're protected by my "Love This Training or Your Money Back " Guarantee:

Ready to get started? Or do you still have a few questions?

Q: My business is new and/or I don’t even have a website, can this help me?
A: Yes! In fact it's better to be doing this now than later. You do need to know the basics of doing your first launch - and that could actually help you pay for the initial investments you need to make in your business (from the sales that result from the launch!)

Q: I know nothing about marketing – and not sure I want to do that part of the business myself. Will this work for me?
A: That’s why we put it together the way we did. We wanted to make it as simple as possible for you to put together an effective, powerful plan to launch your services, program or product - and it also makes it easy to hand off your marketing to an assistant to help you with the implementation too.

Q: I've taken marketing courses before – how is yours any different?
A: Three ways: first, this is not just about marketing, but the specifics of launching your desired program or product. No one else has combined all the resources and strategies we offer here into such a condensed, poweful experience! Second, it is blends proven internet and offline marketing strategies with the critical element of your unique life purpose so that you can connect with today’s customers. And third, it is a 5-part, step-by-step roadmap that is EASY to follow and practical. It’s like paint by numbers: if you can read/listen, fill out the worksheet, and implement in the ways we teach you, it works. If that's what you're looking for, that's what you'll get in our program.

Q: Will this help me with other parts of my business or only the marketing?
A: It will help you with all your marketing because you're going to know the words you need to use to communicate your genius to the world. You're going to find you can use what you learn in elevator speeches, on teleclasses, in one-on-one selling situations. Truly, you'll be amazed at how much leverage you'll get from this program.

Q: I have a well established business but want to shift directions – maybe start a new business altogether. Will your training help me?
A: Yes because once you get clear (and the course will help you with that) you will know exactly how to initially introduce your services and enroll new clients. You'll be able to become crystal clear about what you are called to do next – and how to productize and leverage it from day one – so that you don’t have to struggle to grow the business of your dreams.

So are you ready to reserve your space? You have everything to gain and nothing to lose - and I sincerely hope you will join us! Just click on the order link below for the payment plan of your choice.

Yes, Marcia, I’m Ready to Make My Next Launch a HUGE Success With Your Proven Formula and Get Your Guidance With My Launch! I understand with my investment, I’ll receive the following: Four LIVE teleclasses with Marcia where she explains her 5-step formula and takes questions in session 4 TEMPLATES to help me plan my promotion, preview call, sales letters and more CHECKLISTS to model as I go through the process Promotional launch CALENDAR examples I can use to plan my launch Not only all that, but you get these bonuses as my gift to you! BONUS #1: Marcia's Million Dollar Recommended Resource List BONUS #2: "80 Free Ways to Promote Your Business in Any Economy" report BONUS #3: Recordings and transcripts of all four calls BONUS #4: More than a dozen checklists, templates and forms I can start using right away Plus I know I'm protected by Marcia's "Love This Training or Your Money Back" Guarantee (good through the end of the second session). My investment is risk free! EASY REGISTRATION Pay in full - just $497 - Best Deal Pay in 3 monthly payments of $187 Rest easy – your order will be processed on secure servers.

 

Still Undecided?

Ask me and my staff any question about Successful Product Launch Secrets
and we'll help you decide if it's right for you.

Name Email Phone Question As a bonus, you will also receive a complimentary subscription to Marcia’s Transform! ezine. We will NEVER share, rent or sell your information to any other organization. We promise!