Attention: Coaches, Consultants, and Other Conscious Entrepreneurs and Service Business Owners:
Discover and Leverage Your Purposeful Brand:
How to Turn Your Expertise Into a Passionate 6-Figure Business with Multiple Income Streams, Practically Overnight
How do you succeed as an entrepreneur in a down economy? It’s not just about marketing savvy or having a great product or service...
The secret is not WHAT your services are but HOW your brand is positioned - and whether it deeply touches your prospects so they want to invest in your offerings!
decreasing sales? (or trouble launching and getting initial clients)?
burnout from strictly one-on-one service delivery?
lack of clarity about who your market it - and isn't?
confusion about your niche?
overwhelm as you try to create your first offering - and feeling like you just want to give up?
The good news is, you're not alone...but the answer to your business challenges is not in using the "same old, same old" methods to clarify your business focus. This may have led to increased revenues and market share in the old business environment - but since 2009 the entire landscape has shifted. And your approach needs to shift with it!
I'm Marcia Bench, and starting February 3, I'm going to guide you through a brand NEW way to brand your business, one that will allow you to thrive in this new era - what we call the Entrepreneurial Renaissance.™
I have used these same principles to generate close to $200,000 in my very first year of business in my latest venture - and mid 7 figures in my prior companies - and I have helped dozens of clients apply it in their businesses too.
What if you too could generate more than 6 figures of new business in your company in the next 12 months?
The Key to SuccessToday
Most of us got into coaching and related businesses because we wanted to serve our clients - but we find ourselves mired down in the details of running the business, monitoring sales, marketing, and coaching one-off clients for low fees (sound familiar?).
This is not what will take you to your greatness!
Using the magical principle of "leverage," combined with a clear, engaging Purposeful Brand will help you serve more clients, at higher rates, and with greater results than any amount of low-priced, one-on-one, time-for-dollars coaching will do.
What would it be like if you knew you were reaching people with your most passionate message and services, 24/7 - even while you slept? That would allow you to focus on what you love most in your business - whether it is writing, speaking, traveling more, or serving the highest level clients while others you have trained serve the rest.
That is what your reality can be when you discover the inside secrets of combining purpose, proven branding and marketing, and the internet/leverage: you can get your life back!
"Hiring Marcia as my coach was the single best investment I made this year. I closed three clients at higher fees than I have ever charged, bringing in $26,500 of business in just one week! I am now on track to TRIPLE my income this year, and on my way to my goal to start a private health facility for children to manage and overcome anxiety-related illnesses, thanks to Marcia's masterful coaching."
– Elizabeth Lengyel, PeopleCoach.com
What is a "Purposeful Brand"?
Purposeful means "with purpose" or "stemming from one's purpose; full of meaning; significant. " So for your brand to be purposeful means it expresses who you are authentically - your most passionate message.
Without the critical element of purpose in your business identity, market and message, you become just another commodity...rather than "owning" your own space in the market. People won't respond to you as warmly and eagerly, and selling will be harder.
Think of a brand like Mastercard and its "priceless" campaign...didn't that touch your heart? That is an example of the kind of reaction you want people to have to your brand. And I can help you create it!
"But I Don't Want to Be a Salesperson..."
I hear this from many coaches. And I know, you want to spend your time helping people with their challenges, so that they can achieve their greatness.
But what if you could do this through the selling process AND in your coaching?
If you don’t learn to do selling, you won’t have clients, and if you don’t have clients, you won’t have a business – you’ll have a hobby. (And closely after that you start looking for another j.o.b. and give up on the idea of being self-employed at all, right?)
I don’t want you to go there…over the past few years – and especially the first half of this year - I have intensely studied heart-based, authentic selling techniques that serve both the customer/client and you/me, as the salesperson. You don’t have to give up yourself or feel/act inauthentically to enroll clients! And once your brand is on purpose with who you are, selling becomes serving.
In this course, I’m going to introduce you to some ways to “serve while you sell” – at the same time you are upleveling the price of what you are offering to a premium level.
The result?
You earn more, your client is more committed, and you have remained authentic throughout the process.
This is the second in our NEW Purposeful Entrepreneur Diploma series. Here is just a little of what you will learn through this dynamic course:
why you need to think differently to be successful in the Entrepreneurial Renaissance - and exactly how to do so
how to connect your life purpose with your business mission and brand - and why you must do so now
how to identify your ideal customers as a soul-connected "tribe" - and how doing so changes your marketing and business planning
why you need a Signature System - and how to create one easily and effortlessly
how to market your programs and services, online and offline - to more people than ever before
how to stop doing one-on-one coaching or service delivery - but still have the satisfaction of facilitating individual transformation - and what to do instead to make more money and have greater impact
how to develop your first product, and leverage it into multiple streams of income
how to have more free time and freedom in your life
why selling "coaching" alone doesn't work - and what does
why ANY coach or service provider can dramatically increase their fees now - including you - and how!
how to sell authentically and from the heart, without being pushy
how to find the clients that will pay you what you're worth - and how to stop working with the rest
So how do my clients and I benefit from clarifying my Purposeful Brand?
You benefit by:
Tapping into a fast-growing client base, whether starting your business from scratch or adding this model to an existing business
Increasing the fulfillment you feel as you live your purpose
Enhancing your reputation and expanding your expertise
Becoming part of a new community of like-minded coaches (your classmates and future alumni), which can be an invaluable networking resource and source of joint venture opportunities!
Your clients benefit by:
Getting more of YOU so that they make their transformation more quickly
Shaving months off their track to success
Learning in community with other like-minded individuals
But don’t take my word for it, hear what some of my clients and students have to say.
SUCCESS STORY
Recent Grad Turns Coaching Into 6-Figure Business Within 12 Months
"Since training with you, I quickly turned my coaching specialty into a six figure business within one year. My coaching rates doubled instantly due to my expertise and credibility. Clients appreciate and will pay for coaches who have a proven system that works. You provide that system, a framework of resources that effectively move clients forward, all while achieving work life balance and increased life satisfaction.
As a result, my business more than doubles each year, I've worked with large corporations and receive requests for paid speaking engagements, even authoring my own career book this year as well. Thank you for all of the support and resources you offer. Your training is the foundation of my success.”
Debora McLaughlin, The Personal Power of Influence Coach,
www.OpenDoorCoaching.com
Nashua, NH
Coaching Increases Recruiter’s Revenues and Lets Him Reach Previously Unreachable Clients
“After over 20 years in HR in a large corporation, what I knew most about was career and employment, which led me to you. There I found a program that was not only specific to my interests, but was highly professional and extremely well organized with an over-abundance of resources that would transform my world and how I do business.
Over a period of six months, I developed skills I had never utilized before during my entire career. As a coach, my fees today are practically on par with my retainer search fees. But more importantly, this new experience has opened my mind to new possibilities, and inspired in me a passion to write and speak about what I’ve learned.”
Jeffrey Garton, PCCC,
author of Career Contentment: Don’t Settle for Anything Less
Feel the energy from these students? What would it be like for you to be a part of that energy, to have the satisfaction of knowing others are successful in business because of what they learned from you?
Let’s us help you get started.
Here is the entire curriculum I plan to cover:
Class One - Why Purposeful Branding; 8 Key Elements
As the business landscape changes, our brand must also. In this session, we examine why a Purposeful Brand is critical to success today - and how, like the "phoenix rising from the ashes," the Entrepreneurial Renaissance has made it a necessity, not a luxury. Discover myths and truths about branding in the current environment, and the 8 key elements in a Purposeful Brand. We will provide you with an overview and examples of each in this opening session. You will have some "homework" between sessions to begin clarifying your brand, even before we get to week 2.
Class Two - Honing in on Your Core Story, Life Purpose and Signature System
Two fundamental building blocks of a Purposeful Brand are your Core Story and Life Purpose. Find out what your core story is...and the 4 key questions you need to ask to discover your purpose - in life and business. Hear how others have done it, as Marcia laser coaches some class participants in this important process. We end this class by showing you how to flesh out your two foundational building blocks into a Signature System - and how this can be the difference between struggling and thriving in your coaching or other service business.
Class Three - Clarifying Your Brand Personality and Ideal Client "Tribe"
Did you know that every brand and company has its own personality? We will do a process that quickly helps you identify the brand personality of your business and your customers, to help you more effectively communicate with and engage prospective clients. In addition, you will discover exactly which customers you were born to serve - and can benefit most from what you want to offer through your company. By defining your tribe, you can create lasting - even lifelong - customer relationships, and keep them coming back over and over again to invest in additional services and products.
Class Four - Leveraging and Marketing Your Product/Service Mix
One of the biggest traps - even for coaches and service providers who know their purpose, brand personality and tribe - is offering only one-on-one services. We will show you how to make this your premium offering - rather than your initial sale - and how to use the magical principles of leverage to turn your core offering into multiple streams of income. As a result, you reach more people per hour of time, you have more free time to devote to the aspects of your business that you love - and that are appropriate to your personal value as the CEO of your company. (Oh, and you make more money too!) We will give you a step-by-step roadmap of how to market your products and services to your ideal customers with ease - using both offline and online strategies.
Class Five - Selling with Soul, Upselling with Ease, and Expanding Your Business
You can see how each element of our course content builds on the last, right? Now that you have a Signature System, know who you are targeting and how to reach them, we move to the sales conversation. Discover how to turn selling into serving, how to increase the value of each sale (and your income too), the 10 steps of Authentic Selling, and how to incorporate upselling and cross-selling into your strategy. Then, we will finish the course by looking at your growth and expansion plan. What is your "end game"? How has your vision expanded? And how can you design your daily activities to serve that vision? Whether you want to sell your business, pass it on to your heirs, franchise, license, or use another strategy of those we will discuss, you will know exactly where your business is heading and how to get there when we finish the course.
Join us in the Discover Your Purposeful Brand Teleseries. Master the key models and principles that will bring YOU more joy, more income, and more impact on your clients as you offer them more individualized, premium services.
Here is what you will get in just 5 short sessions:
1. 5 60-minute calls with Marcia, including both jam-packed information sharing and answers to your questions
2. Content-rich handouts that walk you step-by-step through the process of discovering and leveraging your purposeful brand
3. A members only group where you can share your thoughts, victories, questions and your services - it's free advertising!
Okay, Marcia, Sounds Great! What’s My Investment for Your Discover Your Purposeful Brand Teleseries?
As you can see, you're going to get a HUGE amount of content, and likely have pivotal breakthroughs in your life and business, just from taking this course. So when I tried to price this, I thought about the value you will get. I have paid tens of thousands of dollars to learn what I will be sharing with you here...and turned it into multiples of that investment in my own businesses! So it is invaluable information...including the inside secrets I have NEVER revealed before. Look at the great content I’ll be delivering – and of course, the networking you’ll get to do-which is priceless!
Once you complete the program, you will be able to attract clients and make sales much more easily (since your offer and brand will be clearer), which will also allow you to raise your fees. So you will likely make the investment back from this training within just a few months! So I could easily price this course at $5000 or more and feel like it was a good value. But because I want to share this information with the eager students that have been requesting it...and at a good value, the investment for all 5 sessions of the course, including worksheets, bonuses, networking and the opportunity to access me directly for questions, is just $997 - WOW! My advisors told me I was nuts...but I am insisting on getting this content to you - IF you act quickly!
And by enrolling now, you also qualify for discounts on other courses in the Purposeful Entrepreneur Diploma series (details to be disclosed soon!).
"I'm not sure I can justify investing in my business right now, given the economy and other demands on my time and money."
Let’s put it this way: if you continued in the business (or in your job) as you are doing it now, where will you be financially and emotionally (in terms of personal fulfillment and lifestyle) in two years? In five years? Probably in pretty much the same place, right?
We have made this a "no-brainer" by allowing you to pay in 3 small payments over 90 days...so you can be implementing while you learn!
They say that “insanity is doing the same thing over and over and expecting a different result.” Nothing will change until you learn the new models and inside tips that will help you shift to a whole new way of doing business.
When I started my last company, the economy was in the proverbial toilet...the dot com bubble had burst, and people were hanging on tight to their wallets, much like they are now...but I started a thriving company that continues to support me and my family. How? By seeing the opportunity, not the challenges! Fully 18 out of the 30 companies in the Dow Jones Industrial Average were launched during economic downturns. Don't miss out on the possibility you have now to build your reputation, your income, and your free time by gleaning the knowledge I will be sharing with you in this class.
But obviously, what's more important is the return on investment, not the "math game" of creating value, discounting, comparing, etc. It's not what you get for your investment in terms of what fills a box, a bag or stacks up on a price list; it's what you get FROM your investment that matters. You could earn your course investment back in your first client to whom you sell a coaching intensive or package - so it's a "no-brainer" that this course is more than worth the money!
Let me suggest that you think about it this way: Instead of looking at what it costs, think about what this opportunity is WORTH to you – in future earnings, freedom, priceless time with your children, the difference you’ll make in the world, and your personal satisfaction.
Remember, I’ll be sharing with you the exact system I have used in building my own businesses to generate more than $1 million in income...and how, by following these principles, you can too!
* Live Teleclass is Over - Get the e-course now! *
I look forward to hearing you in our first class!!
To your success,
Marcia
Marcia Bench, MPEC, MCCC
SUCCESS STORY
Former Executive Doubles or Triples Business Annually With Coaching
“When I started my Coach Training with Marcia, I suffered from burnout in my corporate job. I knew I had to make the career change I had longed for.
My practice has supported me through several life changing events; divorce, moving countries and settle into new environments, working on a global basis with clients world wide, enjoying my life more than ever… My business has doubled, last year even tripled, and I feel more abundant than ever. I recommend Marcia’s Programs to anyone who has decided they want to be in charge of their own lives and help others to do that too.”
Training Company Launches Entire New Coaching ProfitCenter
“Marcia, completing your coach training was one of the best business decisions I’ve made. Not only did the training prove valuable in the development of a new career services initiative, but it also equipped our coaches to serve over 400 clients with disabilities and/or severe employment challenges. By using this training, my employer was able to offer an entire new revenue stream and client service which now comprises more than 1/3 of our business – and our clients (a difficult group to place) are getting jobs on average in 52 days! Thanks for being a partner in making such a positive impact on the lives of others.”
Legal Disclaimer: Every effort has been made to accurately represent our product and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
Still Undecided?
Ask me and my staff any question about the training
and we'll help you decide if it's right for you.
Are you experiencing:
Most of us got into coaching and related businesses because we wanted to serve our clients - but we find ourselves mired down in the details of running the business, monitoring sales, marketing, and coaching one-off clients for low fees (sound familiar?). 
But what if you could do this through the selling process AND in your coaching?
SUCCESS STORY
SUCCESS STORY
SUCCESS STORY
SUCCESS STORY